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MEDIA RELEASE
 
 
Southwest Dream Team celebrates second community pride banner in Valley Station
Welcome sign aims to draw new businesses, visitors and residents to area
 
Louisville, Ky. (May 23, 2011) – The Southwest Dream Team (SWDT), Louisville Metro Council members and Southwest Louisville area business associations will unveil signage that welcomes visitors, business owners, workers and residents to Southwest Louisville.The group’s second sign greets traffic along Dixie Highway in Valley Station near I-265. The project is funded by Metro Council members Rick Blackwell, Judy Green, Bob Henderson, Vicki Welch and Mary Woolridge.
 
Southwest Dream Team
Southwest Louisville welcome sign unveiling
 
Wednesday, May 25
Michel Tire Company, 10601 Dixie Highway
 
Noon
 
The sign will be most visible to those entering the Dixie Highway corridor from I-265 – one of the area’s prominent business and residential thoroughfares.
 
It features Southwest Louisville attractions including:
·         Natural attractions and recreational opportunities as Jefferson Memorial Forest
·         Southwest residents, Richard and Earlene Venhoff with Karen Brown and Greg Mattingly at the renowned Mike Linnig’s Restaurant
·         Southwest Louisville community volunteer and veteran Earl Yocum
·         Employees at Riverport’s Atlas Machine Company
·         The Southwest Festival
 
“With this as our second major sign project, we aim to change the perception that others have of Southwest Louisville,” said SWDT president Vince Jarboe. “The sign will encourage area economic growth, honor our community’s unique historic and recreation attractions and promote Southwest Louisville as an affordable and safe community to call home to those that travel into the area from south Dixie from communities as far away as Fort Knox,” said Jarboe.
 
About the Southwest Dream Team
 
Formed in 2008, the Southwest Dream Team works to raise community expectations and promote Southwest Louisville as the best place to live and do business. Volunteer efforts aim to attract more quality businesses and employers, retain the educated and skilled workers currently living in our community while encouraging more to relocate to the area, and improve the quality of life for all Southwest Louisville residents. For more information visit, www.swdreamteam.org.

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